Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchas...
Twitter announced that it's testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users.
When a Twitter users se...
Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media.
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Twitter announced an update to its Tailored Audiences ad targeting feature. It's getting new stuff like audience list uploading, better audience management tools, new supported ID...
Twitter announced that it's expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal.
"There has been tremendous growth in this region over the last year, a...
Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets co...
Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize succes...
Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard.
Advertisers will be able to see how many times users...
Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface.
Twitter...
Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter's MoPub exchange.
The...
Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S....
Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as "a new way for advertise...
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