“I feel so strongly that we are at a point in our industry where enough is enough,” says Salesforce CEO Marc Benioff. “There are some things going on in regards to the manipulation of their consumers, the misuse of the data, and serious issues with privacy.”
Google to Launch Trusted Stores Program Soon?
It appears that Google accidentally let loose a glimpse of a forthcoming product called Google Trusted Stores today. There is a landing page and a video, but you can’t see either one right now, unfortunately. Spotted by Alex Chitu at…
Study Shows British Population Trusts Internet More Than Friends
Brits trust the internet more than friends and colleagues when it comes to handing over personal information, according to a study published today by data storage specialists NetApp.
The research, which polled 3000 adults, revealed that while the average adult freely divulges a string of personal details on social networking sites such as Facebook and Twitter, most would not give friends or colleagues their PIN number.
Amazon.com Tops In Brand Trust In U.S.
Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.
The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.