Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely positioned as both a social platform and a marketing platform that has…

Facebook Study Looks At Technology’s Role in Personal Health

Facebook IQ, Facebook’s research wing, which uses Facebook Insights along with work from researchers, with the goal of helping marketers better understand people and their habits, has the results of a new study out looking at health in the digital…

Customers Spend More When You Respond Faster on Twitter

Wayne Huang is a researcher at Twitter. His role entails proving the value of the service through data, analytics, and experiments. He works on connecting the product teams and sales teams at Twitter by creating research strategies and implementing ad…

Study Dives Into Google’s Third Most Important Ranking Signal

Google has been using one of its most important ranking signals for going on a year, and apparently it has so far helped improve search results on over half of queries. Have you noticed a marked improvement in Google search…

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them. “Generation X,…

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…

Businesses In Need of Engagement Overlooking Obvious Tool

For a lot of businesses, getting, maintaining, and especially growing engagement on social media is an ongoing struggle. Throughout this struggle, however, many seem to have forgotten about how big of a part their blogs can play. Is your blog…

Small Businesses On What Would Help Them Sell More Online

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard time competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled…

Facebook Sees Drastic Decline in People Posting Statuses, Photos, According to Study

According to a report from GlobalWebIndex, Facebook users aren’t sharing as much as they used to. In the last month, 33% of users surveyed said they updated their status. A year ago, that number was 50%. And in the same…

Google’s 65/100 Is The BEST Score on New Digital Rights Survey

How are Google, Facebook, Twitter, and other major tech companies protecting your digital rights? No so well, according to a new study. Google scored a 65 out of 100 in the inaugural Ranking Digital rights Corporate Accountability Index, which you…

Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories. It also found…

Google Could Easily Rig an Election with Search Results, Says Study

Search results wield the power to color one’s view of any person, place, or thing. This is a given. And being the far-and-away biggest search engine in the world, Google wields most of that power. Of course, in order to…

Apple Music Sees 48% of Trialers Stop Using the Service, Says Study

There’s a new study out about Apple Music, and it suggests that a lot of people have given up on the company’s new streaming service. According to a MusicWatch survey of 5,000 US consumers, 48 percent of those who have…

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches.…

If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

So Google+ didn’t exactly turn out to be a Facebook killer, and the company has been backing off of its previous efforts to force it onto users of its other products. People are saying things like, “Google+ is dead,” as…

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by…

Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be…

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized…

Your Security Questions Aren’t Providing Much Security

Everyone’s favorite food is pizza, so when a site asks you to provide an answer for the security question What’s your favorite food, don’t say pizza. Providing answers to security questions is something we’re all very familiar with, as it’s…

Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in…