Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely positioned as both a social platform and a marketing platform that has…

Facebook Study Looks At Technology’s Role in Personal Health

Facebook IQ, Facebook’s research wing, which uses Facebook Insights along with work from researchers, with the goal of helping marketers better understand people and their habits, has the results of a new study out looking at health in the digital…

Customers Spend More When You Respond Faster on Twitter

Wayne Huang is a researcher at Twitter. His role entails proving the value of the service through data, analytics, and experiments. He works on connecting the product teams and sales teams at Twitter by creating research strategies and implementing ad…

Study Dives Into Google’s Third Most Important Ranking Signal

Google has been using one of its most important ranking signals for going on a year, and apparently it has so far helped improve search results on over half of queries. Have you noticed a marked improvement in Google search…

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them. “Generation X,…

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…

Businesses In Need of Engagement Overlooking Obvious Tool

For a lot of businesses, getting, maintaining, and especially growing engagement on social media is an ongoing struggle. Throughout this struggle, however, many seem to have forgotten about how big of a part their blogs can play. Is your blog…

Small Businesses On What Would Help Them Sell More Online

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard time competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled…

Facebook Sees Drastic Decline in People Posting Statuses, Photos, According to Study

According to a report from GlobalWebIndex, Facebook users aren’t sharing as much as they used to. In the last month, 33% of users surveyed said they updated their status. A year ago, that number was 50%. And in the same…

Google’s 65/100 Is The BEST Score on New Digital Rights Survey

How are Google, Facebook, Twitter, and other major tech companies protecting your digital rights? No so well, according to a new study. Google scored a 65 out of 100 in the inaugural Ranking Digital rights Corporate Accountability Index, which you…