Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook is uniquely positioned as both a social platform and a marketing platform that has…
Study Dives Into Google’s Third Most Important Ranking Signal
Google has been using one of its most important ranking signals for going on a year, and apparently it has so far helped improve search results on over half of queries. Have you noticed a marked improvement in Google search…
Yahoo Study Looks At Marketing To Generation X
Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them. “Generation X,…
New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages
Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…
Small Businesses On What Would Help Them Sell More Online
A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard time competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled…
Google’s 65/100 Is The BEST Score on New Digital Rights Survey
How are Google, Facebook, Twitter, and other major tech companies protecting your digital rights? No so well, according to a new study. Google scored a 65 out of 100 in the inaugural Ranking Digital rights Corporate Accountability Index, which you…
Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data
Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories. It also found…
Google Could Easily Rig an Election with Search Results, Says Study
Search results wield the power to color one’s view of any person, place, or thing. This is a given. And being the far-and-away biggest search engine in the world, Google wields most of that power. Of course, in order to…
Apple Music Sees 48% of Trialers Stop Using the Service, Says Study
There’s a new study out about Apple Music, and it suggests that a lot of people have given up on the company’s new streaming service. According to a MusicWatch survey of 5,000 US consumers, 48 percent of those who have…
Important Email Marketing Findings To Consider Ahead of the Holidays
Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches.…
Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’
Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be…
Your Security Questions Aren’t Providing Much Security
Everyone’s favorite food is pizza, so when a site asks you to provide an answer for the security question What’s your favorite food, don’t say pizza. Providing answers to security questions is something we’re all very familiar with, as it’s…