One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to…
The AP Will Run Ads (Sponsored Tweets) for Samsung
The Associated Press, one of America’s most venerable news organizations, is selling out its Twitter feed for the very first time. And we can thank Samsung and CES for it. According to the AP, Samsung will be the first company…
Fallout From Sponsored Athlete Tweets?
Earlier this week, we discussed the New Orleans Saints and their sponsored tweets for NOLA.com. Essentially, the idea is to attract more Saints fans to the site, but some are wondering whether or not these kinds of tweets, especially for…
New Orleans Saints Players Promote Local Newspaper With Pay-Per-Tweets
What are your thoughts on sponsored tweets? Do you ignore them or interact with them? Would you trust a sponsored tweet if it was issued by a sports entity you liked/admired/idolized? Of course, the concept of Promoted Tweets has been…
Twitter Promoted Tweets – Advertising With or Without Them
Twitter has finally unveiled its business model in the form of "Promoted Tweets". The company refers to this as a "non-traditional" and "easy" strategy that "makes a ton of sense for Twitter." Promoted Tweets are described as ordinary tweets that businesses and organizations want to highlight to a wider group of users.
Would you pay to promote a tweet? Let us know.
What Happens to Twitter Ad Networks When Twitter Launches Ads?
Twitter is expected to launch an ad platform this month (some have speculated this will happen at SXSW). While this hasn’t been confirmed, the industry has been waiting for quite some time to Twitter to launch such a monetization model.