If you ask most people, I'm sure that they would tell you that the health care field can greatly benefit from the rapidly growing tech sector. Whether it is better machinery, more...
One man (kind of) has the distinction of being the first person to get in line for the upcoming iPhone 5.
In what he calls a "marketing and PR experiment," Robert Shoesmith...
While Facebook may provide a great way to interact with fans and market your business, it's not all sunshine and roses. Several issues have been discussed recently that business sh...
The social media buzz machine behind the upcoming threequel The Dark Knight Rises seems to know what they are doing. Their campaign of unveiling little bits of informatio...
Foursquare has made brand pages "self-serve". This means brands can create their own pages, acquire followers, share updates, check-in at places, etc. You know, like a social netwo...
Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to...
Isaiah Mustafa and Fabio must both be exhausted, as their marathon battle for advertising supremacy has finally come to and end.
Ever since the epic battle...
I'm sure that you are all familiar with the "Smell Like a Man" advertising campaign for Old Spice featuring Isaiah Mustafa, aka The Old Spice Guy. For some time now, he has been t...
Perhaps social media marketing is a harder beast than it gets credit for, because there has to be an explanation for all the abject failures -- both professional and personal -- th...
Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from...
Google says that everyday in the U.S. there are 2.4 billion conversations involving a brand, and that Google directly informs 146 million brand conversations a day. Google has shar...
Finally, the television and entertainment industries are starting to get it – their audiences are online, and that's where they need to be, too. While studios and networks may groa...
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