Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest cont...
Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, to...
Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokespers...
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network,...
Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simp...
Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power E...
In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to pr...
In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest eff...
Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and...
Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you ...
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and sear...
Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start...
Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help t...
While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low num...
Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. D...
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