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Tag: semper

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing
What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three sec...
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Marketers Are Increasing Their Focus On LinkedIn
Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on incre...
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Google Adds Pinterest Carousel To Search Results
Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest cont...
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Facebook Page Insights Gets Videos Tab
Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, to...
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New Facebook Ad Format Could Greatly Increase Conversions
Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokespers...
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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network,...
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Here’s Your Chance To Learn Google Tag Manager
Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simp...
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This Is How Your Business Should Be Using Twitter’s Periscope
Twitter is giving businesses tips and “inspiring examples” of how they can use its recently launched Periscope livestreaming app after wat...
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Facebook App Ads Get 2 New Formats
Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power E...
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Do More Posts On Social Media Get You More Followers?
In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to pr...
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These Marketing Tools Are Tapping Into The New Pinterest Ads API
In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest eff...
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Google Names Another Country Where Mobile Searches Have Overtaken Desktop
Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and...
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Google Adds Cross-Device Measurement To DoubleClick
Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across ...
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Your Customers Want More Of This From Your Business
Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you ...
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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and sear...
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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes
Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start...
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Google Gives Marketers Advice On Reaching Customers In The Moment
Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help t...
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How To Use Twitter’s New Partner Marketplace To Find Help For Your Business
Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyo...
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Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing
While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low num...
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Does Instagram Have Any Value To B2B Marketers?
Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. D...
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