Twitter is giving businesses tips and "inspiring examples" of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its...
Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool...
Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn't elaborate on...
Google just announced that it's bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web.
Cross-device conversion...
Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree?
Are you making efforts to...
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targete...
Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all siz...
Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results "on Twitter and beyond".
What products do yo...
Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it.
Do you see Instagra...
Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now m...
Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically sele...
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