Tag: semper

This Is How Your Business Should Be Using Twitter’s Periscope
Twitter is giving businesses tips and "inspiring examples" of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its...
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Facebook App Ads Get 2 New Formats
Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool...
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Do More Posts On Social Media Get You More Followers?
In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a...
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These Marketing Tools Are Tapping Into The New Pinterest Ads API
In April, Pinterest announced its Marketing Developer Partners (MDP) program with...
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Google Names Another Country Where Mobile Searches Have Overtaken Desktop
Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn't elaborate on...
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Google Adds Cross-Device Measurement To DoubleClick
Google just announced that it's bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversion...
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Your Customers Want More Of This From Your Business
Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to...
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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targete...
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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes
Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all siz...
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Google Gives Marketers Advice On Reaching Customers In The Moment
Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) f...
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How To Use Twitter’s New Partner Marketplace To Find Help For Your Business
Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results "on Twitter and beyond". What products do yo...
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Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing
While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a...
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Does Instagram Have Any Value To B2B Marketers?
Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagra...
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Pinterest Integration Just Got Easier For Squarespace Sites
Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now m...
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Twitter Shares Findings On Video Engagement
Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically sele...
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