In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on…
Twitter Lets Advertisers Target Around Big Events
For years, Twitter has shined during big events – whether they be scheduled events like The Oscars, Super Bowl, or Grammys, or breaking news. Twitter’s fine for the mundane day-to-day, but when something big is happening, more people flock to…
Bing Launches Native Ads On MSN For Search Marketers
Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content…
Google AdWords Gets New Automated Bidding Tools
Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and…
Infographic Looks At The State Of B2B Product Marketing in 2015
Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company…
Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads
Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the…