Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges…

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are…

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search…

Facebook Page Insights Gets Videos Tab

Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other…

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on…

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features…

Here’s Your Chance To Learn Google Tag Manager

Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program.…

This Is How Your Business Should Be Using Twitter’s Periscope

Twitter is giving businesses tips and “inspiring examples” of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its early days. Have you found a reason to use Periscope (or…

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor,…

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized…