Tag: semper

BlueGlass USA Is Low On Cash, High On Debt
Digital marketing agency BlueGlass has apparently happened upon some troublesome times. Patrick Price, managing director of BlueGlass EMEA, tweeted out this YouTube video addre...
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Facebook & GM Revive Advertising Relationship After Last Year’s Pre-IPO Breakup
After a highly publicized split nearly a year ago, it looks like Facebook and General Motors are getting back together. GM has confirmed to...
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AOL Announces Marketplace by AdTech
AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers ca...
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Klout Launches Klout For Business
Klout announced the launch of Klout for Business on Thursday with the tagline, "Find the influencers in your audience." Klout for Business is a set of tools including Klout Per...
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Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally
Last month, Facebook began testing a new targeting feature for m...
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Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers
Twitter has just announced some big improvements to its invitation-only self-service ad platform that m...
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Mr. Wolfdog Is Old Spice’s New Marketing Chief [VIDEO]
Old Spice has just introduced their new chief director of marketing to the world, and he's a wolfdog. This is going to go places, I can feel it. "Sometimes you gotta eat people...
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The New Facebook News Feed: What Users, Businesses, and Developers Need to Know
Yesterday, at an event at their Menlo Park headquarters, Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last bi...
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What Will Mobile Bring to Consumers and Marketers in 2013?
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for bo...
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Toys Get Sex Change: LEGO “Girl Toys” Sell Big
LEGO seems to have accomplished what even the company itself had not thought possible. The company, known for its Star War...
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Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’
Ken Segall, the marketing man responsible for Apple's "Think Different" campaign as well as for putt...
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YP Says It’s Number Two In Mobile Ad Revenue
YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry...
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Google Posts Multiscreen Brand Building Webinar
Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and in...
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Adobe, HootSuite Talk About New Twitter Marketing Integrations
As previously reported, Twitter has officially launched its Ads API. Initial partner...
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Twitter Officially Launches Twitter Ads API
Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT...
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