Klout announced the launch of Klout for Business on Thursday with the tagline, “Find the influencers in your audience.”
Klout for Business is a set of tools including Klout Perks and audience insights to help businesses get influencers to share stuff about their brands.
“Initially, Klout for Business will give businesses a complimentary set of analytics with pointed insights into how and where influencers are engaging with their brands in social media,” says Klout’s Matthew Thomson. “Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.”
“Klout reaches over 70% of today’s digital influencers and attracts new users every day,” he says. “Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population. Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic.”
You can check out the product here.