search alliance News

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report...

Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has rep...

Mayer Reportedly ‘Hates’ Microsoft Deal

It's been increasingly clear that Yahoo isn't happy in its "Search Alliance" with Microsoft, a deal that is to last a total of ten years (it was...

Yahoo Reportedly Plotting Exit From Microsoft Search Deal

Apparently Marissa Mayer and Yahoo are fast-tracking a way out of the company's "Search Alliance" with Microsoft, which currently sees Bing powering the technology behind Yahoo sea...

Yahoo Is Getting 31% Of Its Revenue From Microsoft Deal

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the "Search Alliance" between the two companies is generating as much as 31...

Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies' "Search Alliance" has been made public thanks to court documents obtained by Reuters. The two companies h...

Microsoft Extends Revenue Guarantee To Yahoo In ‘Search Alliance’

In a recent financial filing, Yahoo cited that Microsoft extended its revenue guarantee in the two companies' ongoing "search alliance". This is a guarantee that Microsoft has so f...

Yahoo Is Not Pleased With Its Microsoft Search Deal

That big Yahoo Microsoft search deal is not working as well as Yahoo would like. Do you think Yahoo will sever its ties with Microsoft prematurely? Do you think it shou...

Microsofties Say It Would Be Hard For Yahoo To End The ‘Search Alliance’ [Report]

One thing seems clear. Yahoo is working on a turnaround in search. What is less clear is how big a role Microsoft will play in that. Last month, when Yahoo released its earning...

Yahoo Says Microsoft Is Making It Hard To Deliver Its Value Proposition To Users

Yahoo slammed Microsoft today over its use of "Do Not Track" by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft...

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies' "...

Google Still Courting Yahoo’s Ad Properties (Somewhere, Microsoft Groans)

You have to wonder at what point Google is just trying to get Microsoft's goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. C...

Microsoft, Yahoo Search Alliance Transition Complete in UK, Ireland, France

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in Fe...

Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as "Bing, powered by Bing and Yahoo! Search". The company says that this is to simplify the way small bus...

Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding the...

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