Two SEO Reasons To Use Structured Markup

If you’re not using structured markup on your website, you risk losing out on potential clicks and possibly even a rankings boost. It’s time to take this seriously if you haven’t been already. Do you use rich snippets? Do you…

Google Makes It Easier For People To Search For Your Content

Google announced that it’s now showing a new and improved sitelinks search box within search results, which will make it easier to find specific content on third-party websites from Google itself. The box is more prominent, and supports autocomplete. Here’s…

Google Notifies Webmasters Of Manual Actions Regarding ‘Spammy Structured Markup’

Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich…

Cutts: Use Schema Video Markup For Pages With Embedded YouTube Videos

There is a lot of webmaster interest these days in the impact schema markup has on content in search results. Today’s Webmaster Help video from Google addresses video markup. Matt Cutts takes on the following submitted question: Rich snippets are…

Yandex Launches Interactive Snippets Called ‘Islands’

Russian search giant Yandex announced a newly redesigned search results page today, including new interactive snippets. The company calls these snippets “Islands”. Yandex says Islands will speed up the engagement with sites and services by allowing users to take action…

Is It Worth It To Your Site To Help Google Build Its ‘Knowledge’?

Search is moving more and more toward structured data, which in turn, is leading search engines to delivering the information users are seeking without the need of having to send them to third-party sites. Google, in particular, is making tremendous…

Google Gives Webmasters Alternative To Markup With Data Highlighter

Google announced the launch of Data Highlighter in Webmaster Tools, a tool for event data (and soon other types of data) that gives them an alternative to having to markup their sites. It lets webmasters show Google pieces of data…

Matt Cutts On Schema.org Markup As A Ranking Signal

In 2011, Google teamed up with Microsoft and Yahoo to launch schema.org, an initiative to support a common set of schemas for structured data markup. You might wonder whether or not implementing these schemas may influence your ranking in Google…

Google Will Not Hesitate To Take Manual Action On Rich Snippet Abuse

As previously reported, Google has updated its Webmaster Guidelines. Part of the update is some new stuff about rich snippets. Google is highlighting these changes specifically in a post on the Webmaster Central blog today. “Once you’ve correctly added structured…

Google Tweaks Rich Snippets Testing Tool, Calls It Structured Data Testing Tool

Google has launched a new version of its rich snippet testing tool, which it now calls the Structured Data Testing Tool. The company says it has improved how it displays rich snippets in the tool to better mach how they…