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Tag: Return Path

Google Reportedly Allows App Developers to Read the Private Messages of Gmail Users
A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders....
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New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages
Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific re...
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Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts
Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints diff...
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Study: Email Fatigue Not An Issue In Q4
Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue&#...
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Nearly 20% Of Marketing Emails Fail To Arrive
Nearly twenty percent (19.9%) of commercial, permissioned emails never reached consumers inboxes in the United States and Canada in the second half...
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