Google Reportedly Allows App Developers to Read the Private Messages of Gmail Users

A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that…

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response,…

Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about…

Nearly 20% Of Marketing Emails Fail To Arrive

Nearly twenty percent (19.9%) of commercial, permissioned emails never reached consumers inboxes in the United States and Canada in the second half of 2009, according to a new report from Return Path.