Ad-pocalypse Now? I Think Not!

“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB UK). Adblocking is the cause of huge headaches for internet publishers, gaming companies and advertisers. It’s a huge problem and…

A Bloodbath For Digital, Mobile And Terrestrial Media

Outspoken Vice Media CEO Shane Smith predicts, “A bloodbath in the next 12 months of digital, mobile and terrestrial (media).” Smith was interviewed by Hearst Magazine’s digital media president Troy Young as part of Hearst’s Master Class interview series, according…

Google Introduces Page-Level Ads for AdSense

Google just announced a new family of ad formats called Page-level ads, which it refers to as “AdSense’s next generation ads.” They’re designed to help publishers make money from their mobile content. To use them, you place the same code…

Google Gives Google News Boost To AMP Content

Back in February, Google introduced AMP content in search results on mobile devices. These appeared in a new carousel that says “Top Stories” on mobile search results pages: On Wednesday, Google announced it is doing the same thing across mobile…

Google Releases AdSense Guide to Audience Engagement

Google announced the release of its new “AdSense Guide to Audience Engagement”. This helps educate publishers on how to help their audience become more familiar with their brand, best practices for designing user journeys, and developing resonating content that’s easy…

Twitter Hasn’t Been A Great Traffic Source For Publishers

Twitter, compared to Facebook, Google, and even Yahoo, really isn’t very good for driving referral traffic. This is at least the case when it comes to news publishers as new data from Parse.ly finds. This week, Nieman Lab shared data…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation. DoubleClick for Publishers First Look was first announced in beta several months…

Facebook Instant Articles Now Officially Open To All Publishers

Two months ago, Facebook announced that on April 12, it would open Instant Articles to all publishers. That day has arrived, and Facebook has made good on its promise. With the company’s F8 developer conference underway, the company announced that…

Facebook Instant Articles To Support Video Ads

Soon, any publishers – big or small – will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12. Now, news has emerged that Facebook will ad support for video…

Medium Teases New Browsing Experience

Medium announced that it is introducing a new browsing and reading experience, which it refers to as Collections. The goal is (of course) to make it easier to find content of interest on a personalized basis. The feature is for…