Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising.

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…

Streaming Device Sales Hit 1.7 Billion in 2013

As app infrastructures move into more and more products, consumers are beginning to expect apps such as Netflix and Amazon streaming on all of their devices. As these services improve U.S. consumers are also relying on them for more of…