The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for…
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
5 Brands That Used Influencer Marketing to Raise Their Profile
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting…
How to Get Shoppers to Download and Use Your Retail App
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report…
Does Influencer Marketing Really Work? Here’s What You Should Know
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer…
5 Social Media Mistakes Every Marketer Should Avoid Making
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of…
SEO Vs. PPC: How to Make the Right Choice
Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better…
How Social Listening Can Strengthen Your Online Marketing Strategy
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them…
Don’t Overlook Voice Search in Your Online Marketing Campaign
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than…
Prime Day was Biggest Day in the History of Amazon
Amazon knocked it out of the park on yesterday’s Prime Day with customer orders surpassing Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. Amazon said it was also the biggest day ever…
Email Marketing is Alive and Well for Brands
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not…
Why Aren’t SMBs Investing More In Online Marketing?
Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a…
Googler Offers Search Marketing Tips for Small, Local Businesses
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can…
ComScore Report: Surviving the Upfronts in a Cross-Media World
ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who…
Nielsen and Google AdWords Study Younger TV Viewers
Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age…
Yahoo! Small Business Adds Marketing Dashboard
Yahoo! Small Business launched the Yahoo! Marketing Dashboard today, a free platform that allows businesses to seek out new marketing channels and to get a better picture of marketing results, site stats and brand reputation, all in one place. Below…
The World’s Best Internet Marketing Software 2012 [Infographic]
Ever feel like the vast sea of internet companies is too large to keep track of and sift through to determine who is the the bet at what they do? Now days, if you want to be relevant, you have…