The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for…
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
5 Brands That Used Influencer Marketing to Raise Their Profile
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting…
How to Get Shoppers to Download and Use Your Retail App
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report…
Does Influencer Marketing Really Work? Here’s What You Should Know
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer…
5 Social Media Mistakes Every Marketer Should Avoid Making
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of…
How to Use Whatsapp to Generate More Sales
Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over…
SEO Vs. PPC: How to Make the Right Choice
Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better…
How Social Listening Can Strengthen Your Online Marketing Strategy
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them…
Don’t Overlook Voice Search in Your Online Marketing Campaign
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than…