Yahoo! Small Business Adds Marketing Dashboard


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Yahoo! Small Business launched the Yahoo! Marketing Dashboard today, a free platform that allows businesses to seek out new marketing channels and to get a better picture of marketing results, site stats and brand reputation, all in one place.

Below is a screen of the Online Reputation Management Pro feature on the new dashboard:

yahoo! stats

Key features include:

Online reputation management: Pulls information from up to 8,000 sources (including Facebook and Twitter)
Search engine and directory listings: Enables monitoring and provides recommendations on new listing opportunities, covering over 100 sites (including Yelp, Yahoo! Local, and more)
Site traffic analysis: Enables users to understand key website performance metrics (including Google Analytics)
Small business-focused news and advice: Provided from Yahoo! Small Business Advisor
Campaign tracking: Provides email marketing, SEO, and SEM campaign tracking (must subscribe to these services)
Support: 24/7 in-house free customer support

Below is the Site Traffic interface:

yahoo! stats

Also included is Local Visibility Pro:

yahoo! stats

The advanced features of the platform include:

Local Visibility Pro: Small businesses can increase their online visibility by submitting their business information to over 100 search engines and directories
Reputation Management Pro: Users get more comprehensive data, plus the ability to track their competitors, receive email alerts, and share positive customer comments via social channels or email
Integrated campaign tracking: Small businesses can also attract new customers by taking advantage of marketing services from featured, best-in-class third party marketing vendors, including Constant Contact and OrangeSoda, and display and monitor results from campaigns with those vendors from within the Yahoo! Marketing Dashboard

Shannon Parker Hane, Director of Product Marketing, Yahoo! Small Business, states, “We created the Yahoo! Marketing Dashboard to help small business owners who feel overwhelmed by online marketing options and monitoring a wide range of sites and social networks to keep up with customer feedback. Now, within a single tool customers can conveniently evaluate their marketing options, campaign results and online reputation without having to search across the Web for information.”

The new Yahoo! Marketing Dashboard compliments the recently released Yahoo! Small Business Advisor platform, adding to Yahoo's set of tools that help small businesses grow.