Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…
Ad-pocalypse Now? I Think Not!
“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB UK). Adblocking is the cause of huge headaches for internet publishers, gaming companies and advertisers. It’s a huge problem and…
All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content…
Yahoo Infographic Gives A Bunch of Native Advertising Stats
Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini…
Yahoo Launches Programmatic Native Ads on BrightRoll Exchange
Yahoo announced the availability of programmatic native ads on the BrightRoll Exchange. Advertisers and publishers have access to bid on native mobile inventory. “The BrightRoll Exchange is integrated with more than 100 DSPs and enables access to thousands of sites…
DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials
Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in…
Twitter Promoted Moments Launching On Sunday
Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn’t take long for Twitter to turn its recently launched Moments feature into something it…
Infographic Looks At The Science Of Native Ads
Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018. In…
Bing Launches Native Ads On MSN For Search Marketers
Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content…
Disqus Sponsored Comments Go Programmatic
Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a…