Google’s DoubleClick Bringing Video to Native Ads

Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…

Ad-pocalypse Now? I Think Not!

“Ad-pocalypse Now? I Think Not!” exclaimed Steve Chester, Director of Data and Industry Programmes at the Internet Advertising Bureau (IAB UK). Adblocking is the cause of huge headaches for internet publishers, gaming companies and advertisers. It’s a huge problem and…

All Hail the Rise of Native Advertising

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content…

Yahoo Infographic Gives A Bunch of Native Advertising Stats

Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps. All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini…

Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

Yahoo announced the availability of programmatic native ads on the BrightRoll Exchange. Advertisers and publishers have access to bid on native mobile inventory. “The BrightRoll Exchange is integrated with more than 100 DSPs and enables access to thousands of sites…

DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in…

Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn’t take long for Twitter to turn its recently launched Moments feature into something it…

Infographic Looks At The Science Of Native Ads

Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018. In…

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content…

Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a…

Yahoo Launches ‘Yahoo Recommends’ For Publishers

Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially announced the launch of the offering. It’s called “Yahoo…

Yahoo Expands ‘Recommended’ Content Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise…

Yahoo Extends Native Stream Ads Into More Countries

Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. “Last year, we debuted Yahoo Stream Ads as a way to make content…

BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a…

Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for…

StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements…

Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of…

Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal…

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through…

StumbleUpon Expands Native Advertising Sales Team

StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts. The company points out that Shareaholic data from Q4 showed that StumbleUpon accounted for more publisher…