Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide.
On Monday, the company officially announced the launch of the offering. It’s called “Yahoo Recommends,” and is described as a new monetization solution for publishers. It’s part of the Yahoo suite of Publisher Solutions.
“Yahoo Recommends makes it easier for visitors to discover a publisher’s content and integrates an additional native advertising unit onto their site,” says Yahoo in a blog post. “We know first-hand that the combination of personalization and premium content works for users, and we’ve created Yahoo Recommends so advertisers and publishers can put that powerful combination to work too.”
“Powered by Yahoo’s personalization technology, Yahoo Recommends comes in a variety of shapes and sizes to accommodate any site layout on PC or mobile — ensuring a seamless integration with any site and a fluid, relevant, and transparent experience for readers,” the company adds. “Yahoo Recommends also includes a space for clearly labeled sponsored ads. The native format and relevant ads help increase the quality of leads for advertisers. Premium and personalized native ads featured on Yahoo Recommends are served through Yahoo Gemini, Yahoo’s unified mobile search and native ad marketplace. The launch of Yahoo Recommends represents the first time the platform has grown to carry inventory and serve ads beyond Yahoo’s own sites.”
Yahoo Recommends follows a trend in similar offerings from providers like Taboola, Outbrain, and others, which already frequently appear all around the web.
Yahoo has recently seen declines in its display revenue. Perhaps this can help the company offset some of that.
Image via TV Guide