This Isn’t Really How Yahoo Expects To Compete In Search Is It?

Yahoo held a conference call on Tuesday to discuss its Q1 earnings. Over the course of the call, CEO Marissa Mayer said a lot about search in her prepared remarks before talking about the subject even more in the Q&A…

Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go…

Google Still Uses Desktop Page Speed For Mobile Ranking

As you may know, Google has been focusing on how it can better rank mobile search results. The big news last week was that it added a “Mobile-Friendly” label to results, and would give such sites a ranking boost. Google…

Google Adds ‘Mobile-Friendly’ Label To Results, Gives Sites Ranking Boost

Update: Google’s official announcement is now live. Much of Google’s work in search this year, as well as its guidance for webmasters, has been related to mobile search. Google has really ramped up its efforts of late to improve the…

Google Webmaster Tools Adds Mobile Usability Tracking

Google announced the addition of a new Mobile Usability feature to Webmaster Tools, which shows you issues Google has found with your site. It includes graphs that look at issues over time, so you can see any progress you’ve made.…

Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are…

Google Notifies Webmasters About Their Annoying Faulty Redirects

Google announced a couple months ago that it would start calling out sites in mobile results for faulty redirects. This was aimed at saving users the “common annoyance” of tapping a search result only to be redirected to a site’s…

Google To Note When Pages May Not Work In Mobile Results

Google is going to start letting mobile searchers know when results include pages that may not work on their devices. On a device that doesn’t support Flash, for example (which includes iOS and Android versions 4.1 and higher), Google will…

Google Calls Out Sites In Mobile Results For ‘Faulty Redirects’

Google is calling out webistes with “faulty redirects” in mobile search results to save users from having to deal with the “common annoyance” of tapping a search result only to be redirected to a site’s mobile homepage. This occurs when…

Google Moves Forward With App Indexing

Last fall, Google began testing app indexing, and released guidelines for webmasters to have Google index deep links within their app. This is so users searching Google from smartphones can get to in-app content (if they have the app installed)…