Social search provider Wajam has launched on the iPhone with a new feature, which adds recommendations from your friends directly in Google Maps and Safari on the iPhone.

“The breakthrough is that we can insert social content in third-party apps (Google Maps and Safari), something that is impossible to do with the current Apple SDK,” CEO Martin-Luc Archambault tells WebProNews. “We have a patent pending on this technology.”

Here’s a look:

“I think Apps should be able to communicate between each other and I think with this release, we are showing how amazing your phone would be if Apple, Facebook and Google were friends and wanted to do business together,” Archambault adds.

Wajam takes advantage of your friends from Twitter, Facebook and Google+ in search results.

The company says in a blog post:

The new mobile-enhanced version of Wajam is TRUSTe Certified, adding to the highest security certifications from TRUSTe, McAfee and Norton we’ve already received for our Social Search Everywhere browser extension.

To use Wajam from the iPhone, simply go to wajam.com from your device.