Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.

How Your Business Can Identify and Capitalize on Micro-Moments

There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device…

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though some studies show the amount of time spent on mobile devices has gone down…

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something…

Word Stream Discloses How to Get More Leads with PPC

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department,…

New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a…

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led…

6 Videos Highlight Google’s ‘Full Value of Mobile’

This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called “Full Value of Mobile,” includes a Calculator tool as discussed here. Google has now…

Google Launches Tool To Help You Calculate Mobile Value

Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It’s called Full Value of Mobile, and has a page on Google’s “GoMo” site here. The…

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this…