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Tag: mobile marketing

App Annie Pays $10 Million to Settle SEC Securities Fraud Charge
App Annie, the mobile app data firm, has agreed to pay $10 million to settle SEC charges of securities fraud....
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Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing st...
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How Your Business Can Identify and Capitalize on Micro-Moments
There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their ...
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Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018
Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing...
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Email Marketing Trends to Watch Out for in 2018
The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that...
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Word Stream Discloses How to Get More Leads with PPC
Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers wi...
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New Google Maps Ads Come With New Click Type
Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the ...
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Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion
Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center...
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6 Videos Highlight Google’s ‘Full Value of Mobile’
This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The cam...
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Google Launches Tool To Help You Calculate Mobile Value
Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. ...
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What Will Mobile Bring to Consumers and Marketers in 2013?
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perha...
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YP Says It’s Number Two In Mobile Ad Revenue
YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the...
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Google Revenue From Mobile Estimated At $20 Billion In 2016
Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Company about Goo...
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Nielsen: Banner Ads 1.5X More Effective Than Text Messages
Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Int...
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Report Looks At Performance Of Location Targeting In Mobile Ads
Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (via MarketingCharts). According ...
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Super Bowl Should Highlight Growing Significance Of Mobile Ads
The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in gener...
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Some Highlights For Marketers From Facebook’s Earnings
Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty...
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What Google Now Can Teach You About Reaching Your Customers
At Google I/O last month, Google revealed what could be the beginning of the future of how you use Google . Google Now was revealed as one of several ...
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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing
Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of m...
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Smartphone Shopping Relative to Type of Store
Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holi...
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