Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies.

Walmart is Using Acquisitions to Reign in Millennials, eCommerce Head Marc Lore Reveals Strategy at ShopTalk 2018

Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy…

Millennials: Why Your eCommerce Business Should Focus on Them

Millennials are now the biggest demographic with disposable income in the US today. This is the generation born between the 1980s and 1990s. Statistics show that Millenials will make up the majority of the US workforce by the year 2025,…

Millennials Hate Facebook Ads

A new Harris poll, commissioned by Lithium, confirms what everybody knows, millennials hate ads in their social media feeds. What that really means is that they don’t want ads to appear in their Facebook news feeds because they’re expecting to see…

These Apps Are Used Almost Entirely by Millennials

If you’re chatting on Yik Yak, it’s pretty much guaranteed that you’re a millennial, talking with other millennials. comScore’s 2015 US Mobile App Report looked at which apps have the highest concentration of millennials. Another way of putting that it…

This Is What 90% Smartphone Penetration Looks Like

ComScore just released a new report on U.S. smartphone penetration – or, if you don’t like the sound of that, call it the percentage of a certain market using smartphones. Bottom line: everyone has a smartphone. Actually, about 77% –…

Student Loans: The Only Debt Millennials Care About?

Student loans are the beginning and end of debt problems for Millennials, a fact that previous generations cannot seem to wrap their heads around. Out of one side of their mouths, Baby Boomers and Gen Xers are appalled that today’s…

Nielsen To Online Retailers: Age Matters

Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen. This age group comprises at least half of all those surveyed who plan to make an online…

Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm. According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials.…