Relations between Microsoft and Yahoo may sour as a result, but it’s a good bet Yahoo execs are going to brag a bit about a new hire. It seems a Microsoft executive charged with working on the companies’ search alliance…
Australia, Brazil, and Mexico have populations of 22.5 million, 190.7 million, and 112.3 million people, respectively. Which adds up to 325.5 million potential users, all in all. It’s a big deal, then, that the Bing-Yahoo search transition progressed in these three countries today.
The last step of transitioning Yahoo Search Marketing accounts to the Microsoft Advertising adCenter platform will begin (much) sooner rather than later. Yahoo announced late yesterday that the process could in fact start on Monday, and the deadline for completion is the last week of this month.
That means things are continuing to run on – or even ahead of – Yahoo and Microsoft’s original schedule, which is good news for both companies. They should begin to realize the predicted cost savings in short order as a result.
Although it’s unlikely that anyone’s printing up new business cards just yet, it looks like Microsoft and Yahoo have decided how to deal with the post-partnership personnel situation in at least one country. According to a Yahoo exec, about 200 of Yahoo’s engineers in India will switch companies.
Now that Yahoo and Microsoft have received DoJ and EU approval on their search and advertising deal, Yahoo is doing plenty of talking about what the deal will mean for its search engine and its advertisers.
The two companies have a Search Alliance page set up that gives some insight about what to expect, such as:
UPDATE: As stated in a press release a Microsoft representative emailed to WebProNews, "Microsoft (Nasdaq ‘MSFT’) and Yahoo! (Nasdaq ‘YHOO’) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal."
The proposed Microsoft-Yahoo search partnership may soon be approved by one set of regulators, at least. A new report indicates that the European Commission will give it a green light one week from today.
Here are a couple of simple facts: Microsoft’s online services business lost $466 million during the last financial quarter, and most research firms put Google’s share of the search market at least 45 percentage points above Yahoo’s. Still, Microsoft believes Bing can be competitive and profitable.