How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Netflix Deals With Mattel For ‘Ever After High’ Series

Netflix announced on Monday that it has partnered with Mattel on a new animated original series based on the popular Ever After High franchise. It will premiere in fall of 2015 in all Netflix territories. Here’s the description of Ever…

“Normal Barbie” Project Set to Hit Shelves

Since 1959, Barbie has been one of the most successful toys in the United States, making her way into the homes of young girls for generations. Those 55 years have not gone without its fair bit of controversy, however. Much…

Barbie’s Sports Illustrated Appearance Causes a Stir

It looks like the 2014 Sports Illustrated Swimsuit Issue will feature a little more plastic than normal. In a controversial move, Sports Illustrated and Mattel have partnered up to feature none other than Barbie in the Swimsuit Issue. Yes, the…

“Goth Barbie” Gives “Be Yourself” Message In World Of Bullies

“Goth Barbie” is what everyone–including Mattel executives–is calling the girls of Monster High, a relatively new line of dolls who are descendants of famous monsters. The toy line debuted in 2010 and blew up, way beyond the expectations of even…

Somebody Is Actually Making A Documentary About The Power Glove

“I love the the Power Glove – it’s so bad.” The above words, spoken by Lucas in 1989’s The Wizard, weren’t just an expression of 80s opposite slang, but a prophetic voice declaring to the world that Mattel’s NES peripheral…

Barbie Makeover: Doll Gets Average Woman’s Proportions

Barbie has long been the epitome of beauty to little girls; tall, thin, tan, and blonde, with an impossibly tiny waist and perpetual high-heel shaped feet, she has set the standard for the all-American girl for decades. But Barbie has…

Mattel And Hasbro Terrified Of Tablets Moving In On Their Turf

Mattel and Hasbro are household names when it comes to toys. I grew up playing with action figures made by the companies, and I’m sure any person born in the 80s or early 90s has fond memories of G.I. Joe,…

Will Hover Boards Be Ready in 2015?

YouTube user dondula7 designed a hover board that actually hovers and showed it off by making the following video: The board can support the weight of a few salt shakers at this point but further development of the board could…

Twitter Going To The Dogs

Toy maker Mattel said today it is set to roll out a new product in the fall called "Puppy Tweets" that will allow dogs to send tweets to their own Twitter account.

Puppy Tweets is a plastic tag with a sound and motion sensor that attaches to a dog collar and connects to a USB receiver in a computer. The pet owner creates a Twitter account for the dog and then can receive tweets on a smartphone or desktop.