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Tag: Mattel

How Mattel Optimizes Marketing on
How do you deliver the high conversion rates that Walmart and Mattel expect? If you don't have the fundamentals down no campaign is going to be succes...
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Netflix Deals With Mattel For ‘Ever After High’ Series
Netflix announced on Monday that it has partnered with Mattel on a new animated original series based on the popular Ever After High franchise. It wil...
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“Normal Barbie” Project Set to Hit Shelves
Since 1959, Barbie has been one of the most successful toys in the United States, making her way into the homes of young girls for generations. Those ...
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Barbie’s Sports Illustrated Appearance Causes a Stir
It looks like the 2014 Sports Illustrated Swimsuit Issue will feature a little more plastic than normal. In a controversial move, Sports Illustrated a...
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“Goth Barbie” Gives “Be Yourself” Message In World Of Bullies
“Goth Barbie” is what everyone–including Mattel executives–is calling the girls of Monster High, a relatively new line of doll...
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Somebody Is Actually Making A Documentary About The Power Glove
“I love the the Power Glove – it’s so bad.” The above words, spoken by Lucas in 1989’s The Wizard, weren’t just an...
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Barbie Makeover: Doll Gets Average Woman’s Proportions
Barbie has long been the epitome of beauty to little girls; tall, thin, tan, and blonde, with an impossibly tiny waist and perpetual high-heel shaped ...
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Mattel And Hasbro Terrified Of Tablets Moving In On Their Turf
Mattel and Hasbro are household names when it comes to toys. I grew up playing with action figures made by the companies, and I’m sure any perso...
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Will Hover Boards Be Ready in 2015?
YouTube user dondula7 designed a hover board that actually hovers and showed it off by making the following video: The board can support the weight of...
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Twitter Going To The Dogs
Toy maker Mattel said today it is set to roll out a new product in the fall called "Puppy Tweets" that will allow dogs to send tweets to ...
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