Did You Know About Yelp’s Improved Revenue Estimate Tool?

About three years ago, Yelp launched its revenue estimation tool to enable local businesses to compare their Yelp-driven business to the national average. It would multiply customer leads sent from Yelp each month by the business’s average revenue per customer…

Pinterest Updates Billions Of Place Pins With Location Data And Info

Two years ago, Pinterest launched Place Pins adding a travel magazine-like experience to the popular social/search site. These enabled users to see information like the address of a place, phone numbers, etc. in a format designed to look natural to…

Did Google’s Attempt To Fix Racist Results Screw Over Businesses?

It looks like Google Maps vandalism and Google’s way of addressing it may have led to a massive rankings shift in local search results, which can obviously have a major impact on businesses. Have you noticed any drastic changes in…

Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have…

Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the…

Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with…

Yelp: 8 In 10 Americans To Shop Local For Holidays

Yelp commissioned Nielsen to field a consumer survey on where Americans intend to do their holiday shopping this season and what gets them shopping at local businesses. According to this, eight out of ten are likely to shop at local…

Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more…

Google Launches ‘Bring Your Local Business Online’ Video Series

Google released a new series of videos under the banner “Bring Your Local Business Online”. They total thirty minutes, and give businesses advice for doing just that even without a website. Image via YouTube

Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4…