New Data Shows Importance Of Facebook Shares Over Likes And Comments

When it comes to your Facebook posts, shares appear to be significantly more important than either likes or comments when it comes to increasing your reach and audience. Have you found shares to be more effective at increasing your posts’…

Twitter Favorites Are Dead, Now You Must “Like” Tweets with a Heart

The Twitter favorite, the star, is dead. Twitter has decided to swap favorites for “likes” and stars for hearts on both its main platform and on Vine. Now, Twitter’s three main properties – Twitter proper, Vine, and Periscope – will…

Microsoft Is Trying to Make Email More Social

If you’ve ever had to desire to “like” an email, Microsoft has you covered. The company is bringing both “likes” and “mentions” to Outlook email. A thumbs-up button will now grace emails in your inbox, and clicking it will send…

Man Violates Restraining Order by Liking Facebook Photos

If you’ve recently been hit with a restraining order, it’s probably best for you to stay off Facebook. In today’s reminder that social media contact is still contact, a Pennsylvania man has been arrested and charged with contempt of court…

Facebook: We’re Getting Better at Axing Fake Likes

Fraudulent likes have always been a problem for Facebook. The company says that fraudulent activity only accounts for a tiny fraction of all the activity on Facebook – but it’s an issue nonetheless. Facebook’s been amping up its efforts to…

Etsy Just Lost Most Of Its Facebook Page Likes [Update: They’re Back]

Update: Etsy’s Page appears to be back in order. As of the time of this writing, it has 1,919,663 likes. Original article (03/13): Last week, Facebook announced that it would make some changes to the way Page likes are counted,…

Your Facebook Page May Soon Lose Some Likes

Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts. In other words, you may soon see your Page’s like count drop a bit.…

Facebook Talks About Its Intolerance For Spam

Facebook revealed on Friday that it has obtained nearly $2 billion in legal judgments against spammers, and talked extensively about how it won’t put up with fake likes and other spam on its network. The company says it’s honoring Cyber…

Facebook Launches Mobile Like Button For All Android, iOS Developers

Earlier this year at its f8 developer conference, Facebook announced the mobile Like button for apps. At first it was only available in preview for some iOS developers, but on Thursday, the company announced it’s now available to all iOS…

Instagram Likes Will No Longer Be (Embarrassingly) Shared to Facebook

Here’s an example of how a single social networking action can produce drastically different results on two different social networks. Imagine you’re scrolling through your Instagram feed and you come across a photo of your friend on the beach. Aw,…

Instagram Likes Hard to Come By? Take a Selfie

Your face drives engagement. It’s really that simple. Your Instagram photos (and possibly your Facebook photos too) are going to be much more popular if they prominently feature one crucial element–a human face. The Georgia Institute of Technology teamed up…

Don’t Fire Employees Over Facebook ‘Likes’

In the United States, Facebook likes are protected by the first amendment. Liking something on Facebook is the same as using your right to free speech to actually say, “I like this.” That means that employers should think twice before…

People on the Internet Are Made Nicer by Other People’s Niceness

If a book, TV show, movie, restaurant, etc. is incredibly popular (I mean, everyone is raving about it), there’s a chance that you might assign it a positive rating too – even if you weren’t that impressed. Call it peer…

Do You Really Want Facebook Telling You How Many People Are Ignoring Your Posts?

What does it actually mean when one of your Facebook friends “likes” one of your posts? In reality, the like is purposefully vague. It can show support, solidarity, agreement, and a wide array of positive emotions. It can show appreciation,…

Facebook Including Instagram Likes in Photo Like Totals

In what appears to be some new integration between Facebook and the Facebook-owned Instagram, it looks like Facebook is now including Instagram likes in the total like counts on Instagram photos posted to Facebook. The like totals look the same…

State Department Bureau Spent $630,000 Garnering Facebook Likes

In your “why-the-hell” story of the day, it appears that a federal agency spent $630,000 in a campaign to acquire Facebook likes over the last couple of years. The Bureau of International Information Programs, part of the U.S. Department of…

Facebook Adds New Tags For Publishers To Increase Likes, Follows

Facebook announced the launch of two new Open Graph tags for publishers and journalists (OG:Publisher and OG:Author). These allow publishers and story authors to get more organic likes and follows. “As mentioned in our documentation, media publishers should include Open…

No, Your Facebook Like Won’t Pay for ‘Mermaid Girl’ Surgery

A new hoax making the rounds on Facebook claims that users must like, comment, and share in order to fund surgery for a little girl born with mermaid syndrome. Although this one is different from many we’ve seen recently because…

Is Liking Something On Facebook An Act Of Free Speech?

Last year, a Virginia judge ruled that a Facebook “like” is not protected by the First Amendment. The story goes like this: Deputy Sheriff Daniel Ray Carter of Hampton, Virginia “liked” the page of “Jim Adams for Hampton Sheriff.” Carter’s…