Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
View Landing Pages From AdSense Ad Review Center
Google announced a new feature for the AdSense ad review center, which lets you check landing pages for ads from within your account. This builds on a recent announcement, which let you search for ads by images. “If you’re looking…
Google Gives Important Landing Page Tips
Google is sharing a video about creating effective landing pages for your AdWords ads, though the tips provided could really be applied to other ads. The video is actually from last summer, but it’s still relevant today. Clearly Google still…
Crafting an Effective Landing Page – Don’t Go Overboard
More WebProNews Videos Having the right landing page is incredibly important in getting conversions. It's one thing to get traffic, but if it doesn't convert what's the point? WebProNews spoke with Janet Driscoll Miller of Search Mojo at PubCon recently.…
Clicks But No Conversions? It’s the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.
Why Landing Page Optimization is Critical
Microsites Drive Brand Engagement, Purchase Intent
Microsites are commonly used by brands in online marketing. Dynamic Logic, a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved.