Yahoo’s Flurry put out a new report looking at mobile trends in 2015 finding that media, productivity, and emojis contributed to “another stunning growth year.” According to Flurry, overall app usage grew by 58%. They year-over-year saw growth across all…
This Google Stat Has Major Implications For Your Site
In May, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn’t elaborate on what the other countries were. Do you get more mobile traffic…
If Mobile Addicts Were The Population Of A Country, It Would Be Just Smaller Than The U.S.
Yahoo’s Flurry released a new report looking at people’s addiction to their mobile devices. In short, addiction is on the rise. “On June 29th Bank of America released the findings of its second annual report on Consumer Mobility,” says Simon…
Yahoo Gives Developers New Video App Install Ads
Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote…
Yahoo Launches Mobile Developer Suite
Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite. “Designed to help developers understand, measure, advertise, monetize, and enhance their apps, the suite includes five new products, including Flurry Analytics Explorer, Yahoo App…
Yahoo Research Looks At Mobile App Use During Super Bowl
Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a…
Yahoo To Announce New Ad Platform For Flurry [Report]
Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past…
Flurry Looks At What Mobile Devices People Gifted
Yahoo’s Flurry released some new research on mobile device and app activation from Christmas Day, giving us a look into what devices were gifted this year. Apple accounted for 51% of the new activations worldwide recognized by Flurry in the…
Yahoo Announces First Developer Conference
Yahoo just announced its first developer conference, which will take place on February 19 in San Francisco. Unsurprisingly, like the company itself, the conference will focus on mobile. It’s actually called the Yahoo Mobile Developer Conference. “Yahoo is renewing its…
People Are Now More Glued to Their Phones Than the TV
Mobile devices have, for the first time, overtaken television in the fight for our eyeballs. According to a report from Flurry, using data from comScore and the US Bureau of Labor Statistics, Americans now spend 177 minutes per day, on…