Tag: Facebook

Square Adds Facebook Ad, Yelp Features
Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they've lef...
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Facebook Pulls BlackBerry Support
Facebook has dealt a major blow to the already struggling BlackBerry. The social media giant recently decided to discontinue support of their APIs for BlackBerry (for Facebook and...
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Facebook Makes Lift Measurement More Widely Available
In January 2015, Facebook launched Lift Measurement, which uses test and control g...
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Instagram Is Changing How Its Feed Works
The Instagram feed is about to change, much like Twitter's recently altered feed (though that one is opt in). They're going more for an algorithmic approach as opposed to the chron...
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Is Facebook’s Preferred Audience Tool Effective?
In January, Facebook launched Audience Optimization, a set of features aimed...
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Facebook Lead Ads Get New Features, CRM Partners
Facebook made Lead Ads available to all advertisers back in October. Since t...
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Why and How To Use Facebook Live As It Becomes A Ranking Signal
Last week, Facebook announced that it now takes live video into account when ranking content in the news feed. In other words, live video is now a bigger deal when it comes to gett...
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Will This Get You Using Facebook’s New Publishing Option?
Last month, everyone that publishes content on the Internet got some big news. F...
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Facebook Messenger Gets Lyft Integration
In December, Facebook announced a feature for Messenger that lets users request a ride fro Uber. Lyft announced today that it now provides Facebook Messenger integration. The c...
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Facebook Updates Atlas Platform With Video Capabilities and More
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value bo...
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Facebook Launches WordPress Plugin For Instant Articles
Not to be outdone by Google's open source Accelerated Mobile Pages initiative, which r...
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Facebook Launches Parse Server Dashboard
As you know, Facebook announced in January that it's shutting down Parse, its cloud-based platform for cross-platform apps, which lets developers create rich social apps integrated...
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Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives
In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has...
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Facebook Launches Video Storytelling Tool For Businesses
As previously reported, Facebook announced that it has surpassed the 3 million active advertiser milestone, just six months after announcing the 2.5 million mark....
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These Are The Ways Facebook Advertising Is Improving
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for a significant port...
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