Tag: Facebook Video

Facebook Shows You How To Make Better Video Ads
Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are bein...
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Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons
Facebook is always testing new features. Sometimes they eventually roll out to everyone. Sometimes they don't. In the case of both of these features, users would only stand to bene...
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This Feature Should Get People Watching A Lot More Video On Facebook
Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and contin...
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Facebook Tinkers With Ad-Supported Videos (With Revenue Share)
This week has seen two major pieces of news related to Facebook's efforts to give YouTube a run for is money in video advertising. As...
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Is Facebook Thinking About Taking On Periscope And Meerkat?
Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions abo...
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Facebook News Feed Ranking Now Takes These Video Actions Into Account
Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show...
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Facebook Page Insights Gets Videos Tab
Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date...
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Facebook Advises Pages Against Posting YouTube Videos
Facebook is making it clearer and clearer to Page owners that they're more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other...
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Facebook Adds Video To Desktop App Ads
Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the com...
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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach
A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found tha...
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Facebook Talks ‘Anthology’ And Other Video Efforts
Facebook just announced the launch of Anthology, a new marketing program that gives brands access to a group of well-...
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You Thought Brands Were Into Facebook Video Now…
As you know, Facebook video is booming, as is marketers' interest in it. The company...
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Facebook Wants to Keep Those Videos Coming, Tests Autoplay Queue
Imagine a world where you can sit and watch Facebook videos – videos plural – without ever having to click or tap anything. Just a continuous loop of content, right in your face....
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Facebook Organic Reach Compared By Post Type
On Monday we heard about data from SocialBakers finding that photos, which...
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Facebook Just Said A Lot Of Things About Its Video Growth
Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year...
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