Facebook Has 68% of Social Ad Spending… and That’s Just for Starters

According to research by eMarketer, Facebook will receive 67.9% of all social media advertising revenue in 2016. The study predicts that Facebook will generate $22.37 billion in net ad revenues this year, up 30% from 2015 revenue of $17.08 billion.…

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on…

Facebook Will Be All Video In 5 Years

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…

Facebook Comments Can Now Include Video

You can now add video to Facebook comments or a video can simply be the comment. This feature is now available to Facebook users worldwide. According to Facebook, “You can upload them as replies to posts by people and pages,…

Soon, Users Won’t Be Notified About All Your Live Facebook Videos

Since Facebook has given pages the ability to stream live video whenever they feel like it, they’ve also been notifying users when pages they like go live. If you’re one of those pages, this has been kind of a godsend,…

New Facebook Video Crossposting Features Should Prove Helpful

Facebook made a ton of announcements on Tuesday. One that didn’t get quite as much as attention as some of the others could actually be one of the more useful ones for marketers. The company announced a new way for…

Facebook Gives Marketers More Reasons To Take Live Video Seriously

Facebook announced some major changes in recent days that will greatly impact how people consume video and how businesses and marketers will use it to their advantage. Facebook videos (especially live videos) will be more discoverable than ever, and will…

Facebook Makes Searching for Videos Easier

Earlier this week, Facebook announced a bunch of new live video features, giving users more ways to discover, share, and interact with live video as well as more ways to personalize live broadcasts. The new features include Live for Groups…

Oculus Rift Ships, SDK Updated

Facebook’s Oculus announced pre-orders for the Oculus Rift virtual reality device in January for $599. The company just announced that shipping to over 20 countries and regions is now underway. Kickstarter units are shipping today while the first pre-ordered Rifts…

Facebook Video Metrics Get Daily Breakdowns

Facebook is adding new daily breakdowns of metrics for videos to give Page owners a better understanding of how their videos are performing on a specific day. According to the company, this has been one of the most requested features.…