Facebook Has 68% of Social Ad Spending… and That’s Just for Starters

According to research by eMarketer, Facebook will receive 67.9% of all social media advertising revenue in 2016. The study predicts that Facebook will generate $22.37 billion in net ad revenues this year, up 30% from 2015 revenue of $17.08 billion.…

Facebook Paying Millions To Publishers & Celebrities To Use Facebook Live

A document reviewed by the Wall Street Journal revealed that Facebook is going to pay $50 million to 140 publishers and celebrities that agreed to post Facebook Live videos. The publishers and celebrities will also be promoting their videos on…

Facebook Will Be All Video In 5 Years

At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “It will definitely be mobile. It will probably be all video,” Mendelsohn said.…

Facebook Comments Can Now Include Video

You can now add video to Facebook comments or a video can simply be the comment. This feature is now available to Facebook users worldwide. According to Facebook, “You can upload them as replies to posts by people and pages,…

Soon, Users Won’t Be Notified About All Your Live Facebook Videos

Since Facebook has given pages the ability to stream live video whenever they feel like it, they’ve also been notifying users when pages they like go live. If you’re one of those pages, this has been kind of a godsend,…

New Facebook Video Crossposting Features Should Prove Helpful

Facebook made a ton of announcements on Tuesday. One that didn’t get quite as much as attention as some of the others could actually be one of the more useful ones for marketers. The company announced a new way for…

Facebook Gives Marketers More Reasons To Take Live Video Seriously

Facebook announced some major changes in recent days that will greatly impact how people consume video and how businesses and marketers will use it to their advantage. Facebook videos (especially live videos) will be more discoverable than ever, and will…

Facebook Makes Searching for Videos Easier

Earlier this week, Facebook announced a bunch of new live video features, giving users more ways to discover, share, and interact with live video as well as more ways to personalize live broadcasts. The new features include Live for Groups…

Oculus Rift Ships, SDK Updated

Facebook’s Oculus announced pre-orders for the Oculus Rift virtual reality device in January for $599. The company just announced that shipping to over 20 countries and regions is now underway. Kickstarter units are shipping today while the first pre-ordered Rifts…

Facebook Video Metrics Get Daily Breakdowns

Facebook is adding new daily breakdowns of metrics for videos to give Page owners a better understanding of how their videos are performing on a specific day. According to the company, this has been one of the most requested features.…

Facebook News Feed Ranking Now Takes Into Account Videos That Are Actually Live

Live video is officially a much bigger deal on Facebook now. The company announced that it now takes this into account when ranking content in the News Feed. In early December, Facebook began letting a small percentage of people in…

Facebook Moments App Gets Video Sharing

Facebook just released an update to its Moments photo-sharing app to support video sharing. Users can now share videos alongside photos. Moments is one of the apps to survive the closure of Facebook Creative Labs, which housed such ill-fated apps…

Facebook Is About To Give Android Users Live Video Streaming

In early December, Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones. Later that month, they expanded this to all verified pages. In January, Facebook announced that the feature was rolling out…

How Facebook Just Improved Video Performance Tracking

As has been discussed a great deal over the past year or so, Facebook Video is bigger than ever, and the company continues to make improvements to related tools it offers businesses. Which tools have helped you with your video…

Facebook Announces New Video Ad Features

Facebook just announced some new features for video ads aimed at helping advertisers better communicate their messages and capture viewers’ attention. These include automated captioning for sound-off videos, new metrics, and Moat integration/in-view buying. A spokesperson for Facebook said in…

Facebook Adds Live Video To Pages Manager

In early December, Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones. Later that month, they expanded this to all verified pages. A couple weeks ago, Facebook announced that the feature was…

Facebook Video Trends To Consider

In a recent article, we talked about the growing importance for marketers to have a Facebook video strategy. A couple of new reports further emphasize that importance. Do you have a Facebook video plan? What do you see some doing…

Facebook Expands Live Video To All U.S. iPhone Users

Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones early last month. Later in the month, they expanded it to all verified pages. On Thursday, the company announced that the feature is…

A Facebook Video Plan Is Only Becoming More Important

Facebook released its financials for the fourth quarter and full-year 2015 on Wednesday, and in the ensuing conference call, announced that 100 million hours of video are watched on Facebook on a daily basis. If Facebook video hasn’t become part…

Facebook Makes Videos HTML5 By Default

Facebook announced that its videos will now use HTML5 by default as Flash continues its slow demise. The company’s chief security officer made headlines a while back when he called for the death of Flash, and even since then, Adobe…