Facebook Launches Advertiser Outcome Score For Audience Network

On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or…

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor,…

Facebook Set To Have Biggest F8 To Date

Facebook announced on Tuesday that developers can now register for this year’s F8 developer conference, which will take place on March 25 and 26 at San Francisco’s Fort Mason Center. The company says this will be its biggest F8 to…

Facebook Gives Developers New App Testing Tool

Facebook announced a new testing capability for developers, which enables those currently using Graph API v1.0 to preview how their app will behave using Graph API v2.0 or higher, before they actually change any code to upgrade. You may recall…

Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and…

Facebook Makes It Easier For Apps To Integrate With It

Facebook announced the launch of a new set-up flow for integrating apps with Facebook, aimed at making it easier to do so. The new flow is starting to roll out today. You should be able to access it here. Over…

Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer…

Facebook Introduces New Desktop App Ads

Facebook has been increasingly focusing on mobile over the past few year, including the introduction of mobile app install ads. These ads have helped to drive millions of users to mobile apps, but now Facebook is looking to bring those…

Bing Launches Homepage Facebook App, Photographer Contest

Microsoft announced today that it is has launched a new Bing Homepage App for Facebook, and is kicking off a contest (part of a partnership with Discovery) for photographers to get their photos feature on the search engine’s homepage. Photographers…