Facebook Launches Advertiser Outcome Score For Audience Network

On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or…

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor,…

Facebook Set To Have Biggest F8 To Date

Facebook announced on Tuesday that developers can now register for this year’s F8 developer conference, which will take place on March 25 and 26 at San Francisco’s Fort Mason Center. The company says this will be its biggest F8 to…

Facebook Gives Developers New App Testing Tool

Facebook announced a new testing capability for developers, which enables those currently using Graph API v1.0 to preview how their app will behave using Graph API v2.0 or higher, before they actually change any code to upgrade. You may recall…

Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and…

Facebook Makes It Easier For Apps To Integrate With It

Facebook announced the launch of a new set-up flow for integrating apps with Facebook, aimed at making it easier to do so. The new flow is starting to roll out today. You should be able to access it here. Over…

Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer…

Facebook Introduces New Desktop App Ads

Facebook has been increasingly focusing on mobile over the past few year, including the introduction of mobile app install ads. These ads have helped to drive millions of users to mobile apps, but now Facebook is looking to bring those…

Bing Launches Homepage Facebook App, Photographer Contest

Microsoft announced today that it is has launched a new Bing Homepage App for Facebook, and is kicking off a contest (part of a partnership with Discovery) for photographers to get their photos feature on the search engine’s homepage. Photographers…

Facebook Continues To Make Timelines More Interesting

Last month, Facebook launched the new Timeline look with more focus on interests, and let users showcase stories from apps in dedicated collections (this is all still in the process of rolling out). Today, the company announced that it is…

Facebook Blocks Yandex’s New Wonder App (And Twitter’s Vine) From Data

On Thursday, Russian search company Yandex launched a new social search app for the iPhone, called Wonder. The app relied on Facebook, Twitter, Instagram, Foursquare, iTunes and Last.fm data. Unfortunately for Yandex, Facebook pulled access to its data, which was…

Turn Yourself Into A Zombie With This Walking Dead App

AMC recently launched the “Dead Yourself” app for iPhone and Facebook, which uses your iPhone camera or webcam to take your photo, and gives you options to give yourself a zombie makeover. The network blogged about it today, with step-by-step…

Facebook Modifies Its Public App Metrics Reporting

Facebook may not be at CES, but the social network is busy readying its own announcement for next week. We don’t know what the company will be announcing, but it has one announcement this week to tide you over. In…

Angry Birds Star Wars Released For Facebook

Rovio announced today that its popular Angry Birds Star Wars game has been released as a Facebook app. The new app has been “upgraded” to take advantage of Facebook’s social networking capabilities. The game now features social leaderboards, tournaments, and…

Facebook’s Mobile Presence Is Getting Stronger

In just a few short years, Facebook has dominated the Web. The site has over 1 billion users, and millions of people use the Web site for everything from playing games to connecting with friends. Now, the social network is…

Facebook Launches A New Social Plugin For Shared Activity

Facebook announced today that it is launching a new social plugin called Shared Activity. With the plugin, developers can give people a way to control the activity they share to Facebook from their web apps. “The plugin provides a simple…

Facebook Turning Feedback Into A Double-Edged Sword For Developers

Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the…

Bing Launches Bing News App For Facebook

Bing announced the launch of a new Facebook app called My Bing News. The app lets you browse top stories and subscribe to categories you’re interested in. You can select from selected topics (Entertainment, Business, Health, Politics, Sports, etc.) or…

Facebook Improves The App Dashboard

Any Facebook developer is no doubt well acquainted with the app dashboard. Long time developers know the ins and outs like the back of their hand. On the other hand, new developers may feel intimidated by all the options. To…