Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links

SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score.

Google Talks Coming Penguin Update

There’s no telling when Google will finally launch the next, much-anticipated Penguin update. Now, Google’s Gary Illyes, who has been hinting at dates over the past year (only to have these dates pass by penguinless) has said that he’s just…

If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

So Google+ didn’t exactly turn out to be a Facebook killer, and the company has been backing off of its previous efforts to force it onto users of its other products. People are saying things like, “Google+ is dead,” as…

Is This Google Ranking Signal Getting Stronger?

Update: Search Engine Roundtable says there was no update on the date Enge points to. While we certainly don’t know for sure, there are signs that Google could be turning up the dial on just how impactful mobile-friendliness is as…

Google Update Bumped Down Half Of Pages It Threatened To

Google released an algorithm update on April 21 that began taking the mobile-friendliness of a site into account when ranking that site in search results. It’s still just one of many signals Google uses, and it’s not as significant as…

What Does Google’s New Tweet Section Mean For You?

Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices…

What Google’s Twitter Deal Means For You

News came out last week that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index. The companies aren’t providing much in the way of details about the deal at this point, and…

SEOs Not Buying Google’s Privacy Motive for Encrypting Search

Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC.