Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According to the mobile ad analytics company, the integration is the only one…
DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns
Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It’s always heartwarming to see Google adding support for more Microsoft offerings isn’t it? “Bing Shopping Campaigns for Bing Ads make it easier and faster…
DoubleClick Search Gets App Install Ads
Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that…
Google Adds Shopping Campaign Support To Doubleclick Search
As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce…
Google Partners With Boost Media For DoubleClick Search
Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well…
Google Announces DoubleClick Search Commerce Suite
Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on…
DoubleClick Search Gets Reporting By Device Type
Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare…
Google Adds Inventory-Aware Campaigns To DoubleClick Search
Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers.…
Google Announces ‘DoubleCat Search’ Version Of DoubleClick Search
It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample…
Google Adds Enhanced Campaigns Support To DoubleClick Search
Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things.…
DoubleClick Search Gets New Bid Optimization Features
Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says…
DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads
Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns,…
Google Launches Search Query Reports To All DoubleClick Search Customers
In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new…