It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day.

Here’s a sample from Google’s blog post on the release:

As digital marketing continues to evolve, we’re seeing a host of new questions crop up around search — the channel that used to be “all figured out.” How can search win the moments that matter and quickly capture the attention of consumers? What is the new definition of an “effective” search campaign? And how do you measure it all?

We travelled the globe and spoke directly with clients to understand what best resonates with them in the constantly-evolving online space, and heard the answer loud and clear: cats.

“Over the past year, we’ve seen tremendous growth in cat-related online activity,” said Amit Varia, Paw-duct Manager for DoubleCat Search. “Cats populate just about every corner of the internet. With DoubleCat Search, we wanted to design a UI that aligns with a tech-savvy user’s natural affinity toward cats, to deliver the most intuitive, LOL-worthy search management experience.”

The offering takes advantage of a new UI:

Google says it will be rolling out additional features in the coming weeks. On the menu: laser pointer alerts, the “maximize cheeseburgers” bid strategy, and the ability to upload paw prints via API.