30 Easy Ways To Increase Your Ecommerce Conversions

Many eCommerce websites are struggling to make conversions. Since conversion rates directly correlate to the overall performance of businesses, this can be quite problematic. If your eCommerce business isn’t making the desired number of conversions, don’t give up hope. Here…

Facebook Updates Conversion Lift Studies

Facebook announced some updates to its Conversion Lift measurement tool, which it first launched back in January. The tool is aimed at helping marketers better understand the “additional business” their Facebook ads drive. “As our business evolves and we continue…

Jazz Jennings Is the Teen Caitlyn Jenner, And Her Show Is Reaching People

Jazz Jennings is to teens what Caitlyn Jenner is to adults. The transgender teen sensation and the former Olympic decathlon are both raising awareness of how transgender folks are perceived and treated in today’s society. While Caitlyn Jenner has her…

Report Finds Conversion Metrics Losing Relevance in Shopping

Demandware (one of the early partners on Pinterest’s “buyable pins”) recently released its Q1 Shopping Index finding that digital shoppers worldwide spent less time per visit, but created 22% more baskets and placed 21% more orders compared to the prior…

AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a…

Google AdWords Adds ‘Flexible Conversion Counting’

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click…

Twitter Gives Conversion Tracking To All Advertisers

Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing…

Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple…

Autocomplete Type Attribute Can Increase Conversions, Says Google

Google announced that Chrome is now supporting an experimental “autocomplete type” attribute for form fields that enable developers to unambiguously label text and select fields with common data types, like “full-name” or “street-address”. “With this attribute, web developers can drive…

Google Adds Multi-Channel Funnels to Google Analytics

Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google…