Google Digital Marketing Evangelist Avinash Kaushik opened Search Engine Strategies New York this morning with a keynote, which was largely advising digital marketers to get better and more focused in their marketing strategies. It just so happens that Google announced…
Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is…
Earlier today, SES Chicago 2010 kicked off, and Avinash Kaushik, Market Motive‘s cofounder and Google’s analytics evangelist, got it off to a good start by delivering the keynote. The main topic was search engine marketing.
Coverage of SES Chicago will continue. Stay with WebProNews for more notes from the event this week.
As online marketing and search engine marketing in particular have evolved over the years, more and more metrics and data sources have become available to marketers. This is a great thing for analyzing campaigns and strategies, learning from them and improving upon them. However, all of this data can get extremely overwhelming, which is why it’s important to have strategies for the analytical process itself.
For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics. He’s also a likable and entertaining speaker. SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."
You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.