analytics News

It's been a point of contention for some time now: just how much traffic does Twitter actually drive to your site? The general thought is "probably more than you think," as web an...

Why You Can Almost Guarantee Google is Using Your Analytics Data

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What mig...

Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new "data sources" section in the account set...

Google Adds Multi-Channel Funnels to Google Analytics

Google announced a new set of five reports in Google Analytics today called Multi-Channel Fun...

Twitter Referrals Easier to Track in Analytics Now

A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than t...

Are You Sure You’re Not Getting More Twitter Traffic Than You Realize?

Social media analytics firm awe.sm has a very interesting post explaining w...

Google on How Instant Pages Affect Analytics

Yesterday, Google introduced Instant Pages (among several other things), which is a new upcoming feature of...

Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The...

5 Facebook Insights Metrics to Track – And Why

By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many peopl...

Facebook Insights Analytics Tool Gets New Features

Facebook has launched a new version of its analytics tool Facebook Insights. The new version, we're told, i...

HP Buys Vertica, A Data Analytics Company

HP announced that it has signed an agreement to acquire a real-time analytics platform company Vertica. HP says the pick-up...

FeedBurner Re-Design Could Use More Features

The FeedBurner re-design has been in beta testing for a few months now, but...

Twitter Sells Data, Provides Analytics, Gives Users “Reputation Scores”

There are some interesting things going on with Twitter this week, and while they may not be as sexy as...

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