Add Multiple AdWords Accounts to One Google Analytics Account

Chris CrumBusiness

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Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new "data sources" section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts and import AdWords data into GA.

Google provides a step-by-step walk through for setting this up here.

Multiple AdWords accounts in Google Analytics

Multiple AdWords accounts in Google Analytics

"Before you start, make sure that you're using a Google account that has access to both your Google Analytics and AdWords accounts, and is an Administrator for the Analytics account," notes Gavin Doolan of the Google Analytics Team.

In addition to this new functionality, Google has also made it easier to import Adwords data into multiple profiles in GA:

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.