The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference…
AOL used to be heavily invested in advertising technology, but that was a long time ago and they were replaced with the likes of Google and other current industry giants. Still struggling to stay afloat, they are set to launch…
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a place to start as any.
John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY.
Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.
At ad:tech New York, Dan LaCivita, President of Firstborn, a creative agency that worked on a well-received campaign for Pepsi’s Sobe brand, along with Rami Jabaji, the Associate Brand Manager for Sobe, showed off the campaign kicked off earlier this year at SXSW in which they created a Flash-based app that allowed users to create fake (but real-looking) tattoos on images of themselves, with the intention of fooling their friends (and mothers).
I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc.
Innovation is running rampant these days. That’s why we’re seeing so many startups launching and so many acquisitions from bigger companies happening. The good ones come from good ideas, and everybody’s rushing to have the next great idea. But where do these ideas come from? How do they get started?
It’s an interesting time to launch a startup, which is why you see so many popping up all the time. Word from ad:tech NY is that New York has become the ideal place to start up a startup. "It’s a lot easier and cheaper to start a companies these days," says Linda Gridley, of investment banking firm Gridley & Company. "There’s just a ton of innovation going on."
At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which it explored consumer expectation of brands.
"The thing that was interesting is that when it comes to people who are fairly sophisticated….there are a lot of similarities around the world," she said. "Regardless of the level of market development, you find very, very sophisticated social media users."
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