Tablet Shipments Down, Apple Loses Market Share


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As has already been reported from multiple analyst firms, tablet shipments were slow during the second quarter of 2013. Analyst firm IDC has now weighed in with its numbers, which show just how drastically Apple is losing market share in the tablet space.

The firm's numbers show that the overall tablet market grew over 59% from the second quarter of 2012. Most of the growth, however, came from tablet manufacturers making Android tablets. Samsung grew a whopping 277% year-over-year and now holds 18% of the tablet market. ASUS grew over 120%, Acer increased its shipments nearly 248%, and Lenovo grew its tablet shipments over 313%.

While Android vendors were having a field day with lower-priced tablets, Apple was the only major tablet manufacturer to see its shipments fall year-over-year. Apple hipped only 14.6 million tablets during the second quarter of 2013, down from 17 million one year ago. This drop was largely due to the lack of a new iPad tablet so far in 2013. A new version of Apple's device raised sales and shipments during the second quarter of 2012.

"A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors," said Tom Mainelli, research director for tablets at IDC. "With no new iPads, the market slowed for many vendors, and that's likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market."

Though the company's shipments will pick up when a new version of the iPad is released later this year, Apple has still lost nearly half of its tablet market share - down to 32.4% of the market from last year's 60.3%. The rapid drop shows that Apple's wholesale dominance in the tablet sector is quickly coming to an end, and that innovative products will be needed to combat the lower-priced options now being released.