Each year when the Super Bowl rolls around, Bud Light spends millions of dollars in the city where the Bowl will take place, revamping hotels and hosting concerts the weekend of the largest football game in the nation. This year, they’re doing something new, something major…a floating hotel.
Norwegian Cruise Line is partnering up with Bud Light to have a cruise ship docked along the Hudson River for guests to stay in during the weekend of the Super Bowl and will have a Bud Light theme.
The brand new Norwegian Cruse ship, Norwegian Getaway, will hold 4,000 guests and will be made up of 1,900 staterooms. The Bud Light logo will appear on pillows, towels and shampoo bottles during the weekend of the festivities.
Over Super Bowl weekend, the Norwegian Getaway will be open to anyone wanting to try one of the over 20 different restaurants and bars that will be inside the ship.
Although overnight reservations to stay on the ship during the Superbowl will not be able to be made by the general public, sponsors, partners and VIP Guests of Bud Light will be able to. There will also be chances to win tickets.
The ship is now in Germany as construction work is being finalized. Before Super Bowl weekend, the Norwegian Getaway cruise ship will be used as a normal cruise ship and will sail to Holland and then England before it resides in New York and is handed over to Bud Light.
According to the Star Tribune, “Bud Light Hotel will also take over the Intrepid Sea, Air & Space Museum, including the deck of the retired military ship, which is permanently docked in the pier adjacent to where Getaway will be moored. It’s a chilly time of year in New York, especially on the windy Hudson, so Bud Light plans to construct heated venues to host concerts and parties. Concerts will include Madden Bowl XX on Jan. 30; a concert sponsored by the online music site Pandora Jan. 31; and a Pepsi-sponsored concert Feb. 2.”
Although we have no idea what the outcome of the Super Bowl will be this year, we already know it will be one for the books. After all, how many events involve a Bud Light cruise ship?
[Photo via Youtube]