Google continues its pattern of social gaming-related acquisitions with the acquisition of SocialDeck. Inside Social Games has discovered a letter posted to SocialDeck’s website, announcing the acquisition. The letter says:
Big news! We’re super excited to announce that someone found ou social games as fun as you have – in this case, that "someone" is Google. SocialDeck has been acquired and we’ve joined the Google team.
We started this company with the goal of connecting friends through social games on all kinds of exciting new mobile devices. We’ve been amazed and humbled by all of the stories and experiences ou customers (you!) have shared with us.
Thank you for all your support and for being a part of SocialDeck’s success so far…
Financial details of the acquisition are unknown at this time.
Google has been putting a great deal of emphasis on social gaming lately. The company recently acquired Slide and Jambool, and has reportedly invested in Zynga (makers of Farmville and Mafia Wars).
Google’s interest in social games will not only impact its Chrome Web Store (for web apps), but Android (which will fuel mobile advertising and Google TV), and possibly the rumored "Google Me" social media project that Google is supposed to be working on. It remains to be seen just how much of an impact these game-related acquisitions will have.