Pagemodo has just submitted a new infographic on the results of a recent survey on the marketing benefits afforded by social media networking:
Of all the businesses queried, 90% say that they use social media for marketing, and 93% of that claim that it’s beneficial to their commerce. Interestingly, only 43% of marketers see an actual rise in sales, and 83% say that social networking helps with brand exposure. Fifty-six perrcent of those surveyed pointed out that platforms like Facebook have improved and expanded upon business partnerships, and 91% say that higher traffic can be achieved once an online storefront gets the hang of marketing in a social media environment. More experienced users spend more time marketing in social media – beginners spend an average of 1-5 hours a week, while those with 3 or more years of experience spend roughly 16 hours a week.
Between 2009 and 2011, Facebook has risen in popularity by 15%, while LinkedIn lost 7%. Twitter went relatively unchanged, and MySpace and Groupon are no longer relevant for marketing, according to the survey. Video marketing is likewise gaining momentum, as 77% of businesses surveyed plan to increase their utilization of YouTube this year.
Hat tip to Pagemodo.