Sarah Jessica Parker is the new face of Jordache jeans. Do you think the woman best known for her role as Carrie Bradshaw on Sex and the City can revive a brand that was popular in the 1980s?
During a recent interview with People magazine the actress talked about jeans–admitting she owns many pairs, and that some are very old.
“My first jeans were a pair that I inherited from my sister. Back in the day, when someone outgrew jeans in terms of length, my mom would just add a piece of tapestry tape to it and it would make it longer,” Sarah Jessica Parker explained. “So I got those, those were hand me downs. And then when I was around 12, we moved to New York. It was a cold winter, I know my mom said I could buy a pair of jeans; or rather she was going to buy me a pair of jeans. But I don’t think they were a designer jean–I don’t think she thought I was ready for that, I think it was probably a pretty standard fare. Not Healthtex necessarily, but I think one step above because I was really, really little and really, really skinny and I never fit into anything. So I don’t know what that jean was but I remember the experience [shopping for them].”
She went on to dish about a pair of jeans she has owned since 1983.
“We were taking some pictures of my husband and I and the kids, and we were all wearing stripes and I went to my closet and I put on a pair of jeans and I was like, I think these jeans are very, very, very, very old. And they were from 1983. And they were hilarious looking, they were super high-waisted. They’re a little paper baggy — but I really liked them. They’re a really light wash. I don’t know why I got them or how I got them, but I still have them,” Sarah Jessica Parker shared.
Can you believe Jordache jeans are back–and that Sarah Jessica Parker is the new face of the style?
Walmart will carry the new Jordache jeans–and unlike designer jeans of the 1980s–these ones are very affordable. They will run about $17 per pair.
Do you think Sarah Jessica Parker will wear Jordache jeans in real life?
Would Carrie Bradshaw wear them?