In November 2012, Samsung released its Galaxy Camera, a digital point-and-shoot camera running Android. Now, Samsung is taking the concept toward its logical conclusion.

Samsung this week announced the Galaxy NX, an interchangeable-lens camera (ILC) that runs on Android. The NX brand comes from a line of ILC devices that Samsung already manufactures.

“The Galaxy NX reflects the unique needs of a user who needs to take professional photos and share them immediately in any situation,” said Myoung Sup Han, head of Samsung’s Digital Imaging division. “For those who want to express themselves and the exciting moments that make up their lives quickly, easily and on the go, the Galaxy NX is an ideal choice”

The camera comes with 3G and 4G wireless capabilities. It runs a version of Android 4.2 Jelly Bean, with full access to the Google Play store. As for the hardware, the NX has a 20.3MP APS-C sensor and 1/6000 shutter speed. The lens on the camera can be changed, allowing for a variety of shooting styles.

To be sure, the Galaxy NX is a niche product. The number of people who need to take professional-looking photos and upload them to social media sites immediately is relatively small. However, if Samsung’s current business strategy proves successful, playing Angry Birds on a camera might soon seem as common as playing Candy Crush Saga on a wallet.