TNT knows drama, at least according to their catchphrase. If "drama" includes ambulances, bikini-clad girls on motorcycles, fistfights, bloody shootouts, and tire-screeching getaways, then yes, TNT does indeed know drama.
Turner Broadcasting just launched their new TNT cable channel in Benelux, the European region comprising Belgium, the Netherlands, and Luxembourg. On the heels of this launch, they've also just unveiled a ridiculously fun viral ad campaign that shows just how quickly drama can escalate.
Courtesy of TurnerBenelux:
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited...
So, the residents of this "average Flemish town" pushed the button. And chaos ensued. Check it out below:
The new high-def TNT channel (telent channel 561) brings the region popular series that we Americans should recognize like Men of a Certain Age, Smallville, and Friday Night Lights. Drama indeed.
According to some comments on YouTube as well as some on reddit, it looks like this advert was shot in the small town of Aarschot, which sits in the province of Flemish Brabant in Flanders. The town has a population of around 28,000.
Also, speaking of reddit, this video might have already spawned a new meme. Some users have already screencapped and commented on unimpressed ginger kid, first seen at about 0:41 in the clip.