Pinterest Gives More Businesses Access To DIY Promoted Pins

Chris CrumMarketing & AdvertisingLeave a Comment

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Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation.

Now, they're reportedly letting more businesses in. The company confirmed to TechCrunch that it is selecting businesses from the waitlist, and those active using Pinterest.

Pinterest is telling those selected:

Target your Promoted Pins to new customers. Promote your best Pins so they show up in search results. Pay only for clicks to your website. Track what’s working and make changes throughout your campaign

If you participate, there’s no minimum spend and you can stop campaigns at any time.

The invite selected businesses are getting directs them to fill out another form, and that they'll be notified when they can start. They're only holding spots open for a few days, it says.

Promoted Pins show up on search results pages.

In other Pinterest news, the site is becoming better for video discovery as it announced a new integration with Vevo, following previous such integrations with YouTube and Vimeo.

Image via Pinterest

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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