Patreon is working on a video platform to help creators break free of their reliance on YouTube, a move that could have a major impact on the market.

YouTube has long been the preferred video platform for content creators, although the relationship has not always been a rosy one. YouTube’s algorithms occasionally de-prioritizes content unfairly, and YouTube has de-monetized entire categories of videos.

Many creators have taken to using Patreon to supplement their income, receiving donations from patrons that enjoy their content. According to The Verge, Patreon CEO Jack Conte says the company is building a video platform that could completely replace YouTube for many creators.

“We already host podcasts, and now we’re starting to host video, as well,” he says. “We’re building a video product … So in terms of how we’ve approached our strategy, and what exactly it is that we’re building, we’re building the horizontal architecture for any creator, no matter their medium, or no matter the upload format, to be able to build a business around their work.”

A Patreon video platform could be a game-changer for the subscription economy, and could eventually put a serious dent in YouTube’s popularity.