The most powerful marketing campaigns are often the ones that we as consumers can identify with or connect to in some way. One way that businesses invoke such a feeling from potential customers is by telling a story with their marketing. This is called (appropriately) storyteller marketing.
When Google made its big announcement about an attack originating from China, the company also mentioned that "at least twenty other large companies" had been affected. Now, it’s become almost certain that one of them was Adobe, and there are signs that Yahoo was another target.
Survivors of the earthquake in Haiti are going to receive help from Google in a big way. On a new Support Disaster Relief site, Google’s released satellite imagery of the destruction to spread awareness, created a list of relevant charities to encourage donations, and promised to contribute $1 million of its own money, as well.